Goal:

Create a promotional website to run a joint campaign between OSKELLY and “Kofemaniya” to enhance customer loyalty and engage audiences in cross-promotion.

 

Mechanics:

• When customers ordered the OSKELLY dessert at “Kofemaniya,” they received an envelope with a scratch-off code. To participate, they had to register the code on the campaign website.
• The main prize (61 invitations to the Hermès Kelly draw) was awarded to the first users who registered their codes. Other prizes (keychains, loyalty points, drinks, promo codes) were distributed randomly.
• After confirming their phone number, participants immediately saw whether they had won a prize.
• Loyalty points were credited within 12 days.
• Promo codes were issued instantly.
• Winners of the main prize received detailed information about the event.

Result:
Within three weeks, tens of thousands of users completed registration. Thousands of prizes were distributed, including:

• Loyalty points from the “Kofemaniya” program in various denominations
• OSKELLY brand promo codes offering discounts on order totals
• Refreshing watermelon freshes
• Stylish branded keychains
• Invitations to participate in the main prize draw