How to create a successful landing page: analysis of the Rive Gauche case

Landing pages, especially those with interactive elements such as quizzes, remain one of the most effective tools for increasing conversions and improving interaction with the audience. Let's look at how our M-Social team created the landing page for the Rive Gauche campaign, what elements were used and what results were achieved.

Goal and Mechanics

The main goal of the "Riv Gosh" landing page was to engage users in the promotion and provide personalized skincare recommendations. To achieve this, a quiz mechanic was used, allowing each user to take a short test and receive a selection of cosmetic products tailored specifically to them.

To achieve maximum conversion, the landing page included:

A headline that captured attention and explained the essence of the promotion.
An interactive quiz where users answered questions related to their skin type and preferences.
Personalized recommendations based on the test results.
Call-to-action (CTA) buttons motivating users to use the selection and promo code.
An application form for users to request additional information.

Design and Usability

The landing page was designed in a minimalist and user-friendly style with clear navigation and mobile responsiveness. Key design elements included:

Contrasting CTA buttons.
High-quality product images.
A minimum of distracting details.

The quiz allowed users to interact with the content rather than just view information, which increased engagement levels.

Result

The landing page with the quiz mechanic showed excellent results:

22 thousand unique visitors
Over 28 thousand page views
Increased interest in products due to personalized recommendations

The "Riv Gosh" case confirms that interactive mechanics, such as quizzes and personal selections, can significantly increase audience engagement and interest in products.