M-Social experience: promo website for the "Over the years with us — millions of thanks" campaign of the "3 Wishes" brand
When creating the promotional website "Over the years with us - millions of thanks" for the brand "3 Wishes" in Kazakhstan, the M—Social team was responsible for the technical implementation of the project. The website was developed based on the PromoBuilding platform.
Idea and Mechanics: Simplicity, Accessibility, Value
The campaign was built on a simple yet effective mechanic:
a buyer finds a promo code on a sauce package → registers on the website → uploads the code → participates in valuable prize draws.
The prizes included:
- electronics vouchers worth 250,000 tenge;
- electronics vouchers worth 50,000 tenge;
- branded product sets;
- the main prize — 1 million tenge, drawn three times over the entire campaign period.
Technology and Functionality: Everything at Hand
The M-Social team implemented the website's key modules, considering both the client's requirements and user experience:
- The main page contained all necessary information: campaign rules, prize list, promotional products, winners' block, and FAQ section.
- After registration, the user accessed a personal account where they could upload promo codes and view their winnings.
- All data — from uploaded codes to winners — was processed through an administrative panel based on PromoBuilding, ensuring security, transparency, and efficient moderation.
Special attention was paid to usability: even a first-time participant could easily understand how to register and upload a code.
Results
During the campaign (four months):
- over 1.3 million unique users visited the site, with more than 2.1 million visits;
- several hundred thousand participants and codes were registered.