M-Social

Developing a motivational program for Spadar: the M-Social case

The M-Social team has implemented a comprehensive digital solution for the motivational program of the plaster mixes brand Spadar. Our task was to create a website that effectively involves three groups of partners: builders, designers and dealers.

Key Solution Features

 

1. Multi-level registration system

 

We developed a closed access system using unique 8-digit invitation codes. This ensured:

  • Controlled growth of the participant database.
  • The ability to track acquisition channels.
  • Two-step verification via email confirmation.

 

2. Automated contract handling

 

One of the key stages was signing the contract. We implemented:

  • Automatic contract generation (sales contract for builders, agency contract for designers, dealer contract for dealers).
  • Handwritten signature input directly on the website – no paper or scans.
  • Integration with personal data (Tax ID, details, contacts) to minimize manual entry.

 

3. Personalized KPI

 

For each participant group, we implemented:

  • Builders: a dynamic discount system based on shipment volumes
  • Designers: remuneration for registering projects with detailed breakdown by facade area
  • Dealers: a bonus system for achieving sales targets

 

4. Analytical module

 

The admin panel provides:

  • Real-time KPI performance statistics
  • Filtering of participants by 15+ parameters
  • Automatic report generation in 4 formats
  • Integration with web analytics

 

Technologies

 

The following technology stack is used in the website development process: 

  • PHP 
  • Laravel Framework 
  • Backpack 
  • PostgreSQL 
  • PromoBuilding platform

 

Implementation Results

 

  • Increased partner interest in collaborating with the Spadar brand.
  • Achievement of company business goals through task completion by program participants.
  • Strengthened trust and long-term relationships with partners due to transparent terms and a personalized approach.

This project confirmed that even in traditional industries, digital solutions can significantly enhance the efficiency of business processes.