Goal:

Create a landing page to engage users in philanthropy through an interactive mechanic.

 

Mechanics:

• The user fills out a donation form, providing their email and a personal message, then is redirected to the foundation’s website to complete the donation.
• The landing page backend verifies whether the donation was received and fills in one random segment of the Christmas tree image.
• Thus, every donation is visually represented on the landing page.

Result:
The project successfully drew public attention to philanthropy. The interactive element motivated people to participate, significantly increasing the number of donations. Over 650 segments of the tree were filled in! The landing page also contributed to raising awareness and recognition of the foundation.