Goal:

Development of a promotional website to attract new customers and increase sales.

 

Mechanics:

Participation:

• Customers ordered the limited dessert OSKELLY at "Kofemaniya" and received an envelope with a unique invitation code.
• To register the code, participants filled out a form on the campaign website.
• After submitting the form, participants received an SMS with a confirmation code.

Prize Distribution:

• The main prize was awarded to the first participants who registered their codes.
• All other prizes were distributed randomly.

Prize Redemption:

• Promo codes and points were displayed in a modal window on the website immediately after phone number confirmation.
• Winners of the main prize received details about the event, including the date and location.

 

Result:
A total of the following were distributed:

• 11,850 promo codes for 5% off OSKELLY orders
• 9,022 unique promo codes for 10% off
• 13,052 prizes in the form of 200 Kofemaniya loyalty points
• 76 invitations to the main prize draw