Objective:

Development of an interactive promotional website "Vyazanka" with games and a bonus system to promote products

Mechanics:

• A website with six built-in games; users earn points for successful completion: 1 point = 1 ruble on the receipt
• Game mechanics: Battleship, Fruit Ninja, matchstick puzzles, hidden object quiz, detective puzzles
• Registration: participants create an account on the website; administrators manage content and verify receipts
• Participation in the promotion: purchase products during a specific period, upload a receipt (receipts were moderated automatically via the Federal Tax Service API or manually by a moderator)
• Receipt verification: uniqueness, Taxpayer Identification Number (TIN), purchase date, presence of promotional product; if rejected – notification with reason
• Prize draw: grand prize

Result:
• Development time: 2 months
• Units of promotional products sold: 13,000+
• Visitors during the promotion period: 71,000+
• Registered users: 7,000+
• Registered receipts: 10,000+