M-Social

M-Social

Check promo for Kungur Meat Processing Plant: how guaranteed prizes and sweepstakes increased sales

The project was implemented on the basis of the Promobuilding constructor. The main idea of the promotional website for the Kungur Meat Processing Plant was a simple but effective mechanic: participants uploaded receipts, receiving guaranteed rewards for this, as well as the opportunity to participate in weekly and main draws. The task of the M-Social team was to make the process as convenient, transparent and reliable as possible.

How did it work?
 

There were three ways to upload a receipt:

  1. Scan the QR code.
  2. Uploading photos (JPG/PNG, up to 10 MB).
  3. Manual data entry (FN, FD, FP, date, time, amount).


Each receipt was checked by the system according to several criteria:

  • Uniqueness.
  • INN of the outlet.
  • Date of purchase.
  • Availability of promotional goods.
  • The amount of the receipt.


If something did not meet the conditions, the user immediately saw a clear explanation for the refusal.

 

Prizes — because everyone loves gifts!
 

The participants of the campaign could receive three types of rewards:

  1. The guaranteed prize is a small but pleasant purchase bonus for each accepted receipt (up to 10 pieces). 
  2. Weekly sweepstakes — everyone had a chance to win 80 Ozon certificates in 8 weeks.
  3. The main prize is the amount that allows you to arrange a real holiday, which 3 winners received. 

 

Control panel: control, analytics and convenience
 

A functional control panel was provided for the site administrators, including:

  • Viewing and filtering data.
  • Export to XLSX, CSV, PDF.
  • Sending email and SMS.
  • Publication of the winners.
  • Detailed analytics.


A reporting system was also implemented that showed:

  • User registration.
  • The number of uploaded receipts.
  • Time on the website.
  • Traffic sources.
  • Types of devices.
  • Viewing depth and other metrics.


This allowed the client's team to monitor the activity of the participants and adjust the marketing strategy.

 

Results
 

  • Terms: Launch — 1 month, support — 2 months.
  • Members: More than 2,900 registered users.
  • Thousands of receipts have been processed, and prizes have been awarded to the winners.
  • Business impact: Increased sales and audience engagement.
     

Conclusion
 

The check promo for the Kungur Meat Processing Plant has become an excellent example of a successful combination of technology and marketing. Thanks to the simple mechanics and user-friendly interface, users actively participated in the promotion, and the client achieved his business goals.

Do you need a promo website too? The M-Social team will help you develop it. Write to us at info@msocialproduction.ru or make a phone call +7 800 350 62 67 to discuss the details.