Heinz, Magnit and Pyaterochka: how M-Social created websites for successful promotions

- "Heinz starts frying at Magnit" - the main prize is 1,000,000 rubles.
- "Roast your summer with Heinz in Pyaterochka" - the main prize is a Jeep Compass Longitude car.
About the task
The websites were supposed to become central platforms for informing the participants of the actions about the winners, terms of participation, dates and prizes. The client provided a detailed brief and design layouts of the pages, which allowed us to get started quickly.
Stages of implementation
- Analysis and preparation of the terms of reference.
We have studied all aspects of the promotions in detail to ensure the correct operation of the sites and the exact compliance of all functional requirements of the client. - Creating a prototype.
At this stage, we developed the system architecture and logic for interacting with external services, as well as conducted UX/UI testing to ensure user-friendliness for both participants and administrators. - Layout and programming.
Adaptive layout, integration with external systems, a system for displaying winners, registration forms and other key elements were implemented.
Timing and results
The total time for website creation was 2 months, and the support period was another 2 months.
During the campaign period, the sites were visited by more than 289,000 users, which indicates a high interest from the audience.
Result
The sites were launched on time, worked stably, provided full functionality for participating in promotions and updated information about the winners in a timely manner.
Do you need a promotional website for your promotion? The M-Social team is always ready to offer a professional approach and high-level technical performance.