Concept: Travel as a Game

The "Milky Journey" mini-game is not just an entertainment but an interactive campaign where users become participants in an exciting route. The main character is a little train traveling across a map. The player's task is to help it complete various missions: from simple actions to small quests. Each successfully passed challenge gave the user a chance to participate in a prize draw from FrutoNyanya.

From Concept to Implementation

The client provided a clear technical specification, a description of game mechanics, and a ready design concept. Our team took on the entire technical implementation of the project:

• Development of game logic: movement routes on the map, a mission system, an algorithm for awarding winning chances.
• Backend development: to track participant progress and correctly manage the draws.
• Responsive layout: for the game to work comfortably on smartphones, tablets, and computers.
• Testing and support: during the first month after launch, we ensured stable service operation and promptly responded to user feedback.

Result

During the campaign, over 55,000 users participated in the "Milky Journey". This figure confirms that a well-designed game mechanics not only attracts attention but also strengthens the emotional connection between the brand and its audience.

The project once again proved that even within a promotional campaign, it is possible to create a truly engaging digital product that children will love and that will earn the trust of parents.