M-Social

An AI agent for monitoring chats and searching for leads

In today's digital world, potential clients often search for performers in specialized chat rooms, channels, and messengers. But how to keep track of hundreds of messages?

Many companies face this challenge, which is why the M-Social team automated the process. We developed an AI agent for chat monitoring and lead hunting that completely eliminates the human factor from the initial information gathering stage.

 

How the AI agent works

 

Here is what our AI agent can do:

 

1. Total monitoring
The agent connects to a specified list of chats — everywhere potential clients discuss tasks or look for contractors.

 

2. Smart filtering
Using a given prompt (which can be changed or expanded as needed), the AI agent analyzes messages. It distinguishes ordinary conversations from real commercial requests.

 

3. Instant alert
As soon as a message matching the required parameters appears in a chat, the agent forwards the information to the manager’s private messages or to a dedicated working group. The manager receives a ready‑made lead and spends no time on searching.

 

4. Contextual reply
Depending on the settings, the agent doesn’t just silently observe — it can also engage in dialogue. It knows how to reply to messages while taking the conversation context into account. This makes it possible to instantly signal the company’s presence and interest even before an employee gets involved.

 

Result

 

The most impressive indicator of this case is scalability.

One person can physically moderate no more than 10–20 active chats at a time while maintaining quality. When there are more chats, attention scatters and efficiency drops.

 

The M‑Social AI agent processes up to 500 chats simultaneously.

What this means for the business:

  • Time and resource savings, timely and relevant information. Employees stop spending hours scrolling and focus only on handling ready‑made leads.
  • Increased conversion. High response speed to customer requests directly affects the likelihood of closing a deal.