Goal:

Development of an informational landing page for the event, providing users with a direct link to ticket purchase resources.

 

Mechanics:

• The landing page included comprehensive event details: date, venue, program, and speakers.
• Users could click the “Buy Ticket” button, which redirected them to the ticket purchase page.
• An email newsletter was configured to notify subscribers when ticket sales began.

Result:

• The landing page successfully achieved its goal, significantly increasing traffic to the ticket purchase page.
• The email campaign boosted event awareness and contributed to higher ticket sales.
• As a result, over 1,500 representatives from the media and advertising industries attended the Digital Elka 2024 New Year’s Eve party.