Goal:

Development of a landing page with quiz mechanics to engage users in the campaign and enable personalized product recommendations.

Mechanics:

• Users landed on the page, filled out a questionnaire, and completed a short quiz to determine their skin type.
• After answering the questions, they received a personalized product selection, detailed product information, and a promo code.

Result:

• The landing page successfully engaged users in the campaign — it was visited by over 22,000 people, with more than 28,000 total page views.
• The interactive quiz mechanics and personalized recommendations increased user satisfaction and interest in Rive Gauche products.