M-Social × IZMENI SOZNANIE: landing page for the Cape Town conference
At M-Social, we have been working with the IZMENI SOZNANIE team for a long time. This time we made a website for their 21st conference in Cape Town. The theme is "Cultural code".


What happened
Bright, lively landing page + admin panel under the hood. We have created a full—fledged cycle of collecting and moderating applications for participants - top managers of major advertisers, representatives of advertising agencies and platforms, media holdings and technology platforms.
What have you done
The client gave me a PSD layout, fonts, and texts. We've revived everything and added mechanics:
- We launched a working backend with questionnaires and an administrative panel so that the sales department would receive a tool for collecting applications.:
The participant fills out a questionnaire and attaches a photo of the documents. All data is sent to tables and file storage without the participation of a manager. An admin area was created for the organizing team where applications can be checked, and access rights were divided into administrators and moderators. - At the same time, custom animations were completed and rolled out, without interfering with the sales process:
Abstract circles "danced" in the block with key information. There are lines of text on the sides of the screen that move without stopping. The flight table is expanded/collapsed (conveniently, three groups of flights).
Result
The client received a tool that helps to sell and register participants without unnecessary manual work. And at the same time, a stylish and memorable visual of the site.
