M-Social

M-Social × IZMENI SOZNANIE: landing page for the Cape Town conference

At M-Social, we have been working with the IZMENI SOZNANIE team for a long time. This time we made a website for their 21st conference in Cape Town. The theme is "Cultural code".

What happened

 

Bright, lively landing page + admin panel under the hood. We have created a full—fledged cycle of collecting and moderating applications for participants - top managers of major advertisers, representatives of advertising agencies and platforms, media holdings and technology platforms.

 

What have you done

 

The client gave me a PSD layout, fonts, and texts. We've revived everything and added mechanics:

 

  1. We launched a working backend with questionnaires and an administrative panel so that the sales department would receive a tool for collecting applications.:
    The participant fills out a questionnaire and attaches a photo of the documents. All data is sent to tables and file storage without the participation of a manager. An admin area was created for the organizing team where applications can be checked, and access rights were divided into administrators and moderators.
  2. At the same time, custom animations were completed and rolled out, without interfering with the sales process:
    Abstract circles "danced" in the block with key information. There are lines of text on the sides of the screen that move without stopping. The flight table is expanded/collapsed (conveniently, three groups of flights).

 

Result

 

The client received a tool that helps to sell and register participants without unnecessary manual work. And at the same time, a stylish and memorable visual of the site.