M-Social

Information website of the AIST RESIDENCE apartment complex

For business-class real estate, each stage of customer interaction must meet a high standard: from the first visit to the website and a visit to the sales office to the inspection of the finished object. The website of the Aist Residence apartment complex, developed by M-Social, sets this level at the start, solving two interrelated tasks: an effective presentation of a unique concept and creating a direct path for the client from interest in the application.

Concept and Implementation

 

The website allows for a virtual immersion into the atmosphere of the complex. The architectural concept, interior design, and landscaped territory are shown in detail across the sections.

As a commercial tool, the website is equipped with a full set of functions for selecting and evaluating apartments. The central element of this system is the apartment catalog with filters for the number of rooms, area, and price. Each listing is supplemented with layout options and up-to-date information, which is automatically updated thanks to the website's integration with the developer's CRM system.

 

Website's Functional Mechanisms

 

To analyze visitors' financial capabilities, a mortgage calculator is integrated into the site. It uses partner bank programs, allowing for real-time payment calculations.

An interactive location map visualizes the advantages of the Cheremushkinsky District. It highlights transport accessibility, park areas, educational institutions, and retail infrastructure, reinforcing the choice of residential location with specific benefits.

Attracting potential clients (lead generation) is ensured through targeted feedback forms for ordering a call and booking a consultation. Trust and informed decision-making are supported through sections with construction progress, a news feed, and necessary legal documents.

 

Results of the Work

 

As a result, a multifunctional multi-page website was created, serving as the project's digital showcase on the internet. The website conveys the level of the Aist Residence business-class project through modern design and technical implementation.

For potential buyers, the resource has become a single, reliable source of information — from the general concept to the precise cost calculation. For the developer — a stable stream of quality leads, as the site guides the client along a clear and convenient path to a purchasing decision.

The project continues to evolve with ongoing technical support from M-Social, remaining a dynamic tool for promoting premium real estate.