Promotional
websites

Goal:

Development of a promotional website for a code-based campaign of the “3 Wishes” sauce brand in Kazakhstan to boost sales and customer loyalty.

 

Mechanics:
The project was built on the PromoBuilding platform with full adaptation for mobile, tablet, and desktop devices.
Supports two languages: Russian and Kazakh.
Key modules implemented:

• Homepage featuring campaign details, winners, product information, and FAQ.
• User personal account with functionality for registration, code upload, and tracking win status.

Result:
During the campaign period:

• Over 323,000 registered users.
• Over 435,000 registered codes.
• The campaign website was visited by more than 1.3 million unique users, with over 2.1 million total visits.

Goal:

Create a chatbot for the "Magnit" retail chain to run a promotional campaign.

 

Mechanics:

• Chatbot built on the Telegram platform, allowing users to upload receipts either via gallery or by manually entering data.
• Automated receipt moderation implemented, taking into account various conditions and restrictions (e.g., exclusion items or sponsor products).
• Accepted receipts earn users "chances" to participate in the prize draw.
• The bot includes a Personal Account where users can track the number of "chances" earned for each draw period.

Results:

• Increased user engagement through a transparent and accessible system for participating in promotions and draws.
• Seamless integration with the existing Telegram infrastructure.

Goal:

Development of a promotional website to attract new customers and increase sales.

 

Mechanics:

Participation:

• Customers ordered the limited dessert OSKELLY at "Kofemaniya" and received an envelope with a unique invitation code.
• To register the code, participants filled out a form on the campaign website.
• After submitting the form, participants received an SMS with a confirmation code.

Prize Distribution:

• The main prize was awarded to the first participants who registered their codes.
• All other prizes were distributed randomly.

Prize Redemption:

• Promo codes and points were displayed in a modal window on the website immediately after phone number confirmation.
• Winners of the main prize received details about the event, including the date and location.

 

Result:
A total of the following were distributed:

• 11,850 promo codes for 5% off OSKELLY orders
• 9,022 unique promo codes for 10% off
• 13,052 prizes in the form of 200 Kofemaniya loyalty points
• 76 invitations to the main prize draw

Goal:

Development of a promotional website to drive sales through prize draws triggered by product purchases.

 

Mechanics:

Registration:

• Participants create an account on the website.
• Administrators manage content and verify receipts.

Participation in the Campaign:

• Purchase of products during a specified time period.
• Receipt upload: Scanning a QR code / uploading a photo receipt (JPG/PNG, up to 10 MB) / manual entry of data (Fiscal Number, Fiscal Document Number, Fiscal Sign, date, time, amount).

Receipt Verification:

• Validation checks: uniqueness, tax ID (INN), purchase date, presence of promotional items.
• In case of rejection: notification with a specified reason.

Prize Draws:

• Guaranteed prizes: issuance of gift certificates.
• Weekly draws and one grand prize draw.

Result:

• Initial launch timeline: 1 month from confirmation.
• Support period: 2 months.
• Number of registered users: 2,900+.

Objective:

Development of a website to draw attention to Heinz brand promotional campaigns in the "Magnit" and "Pyaterochka" supermarket chains.

 

Mechanics:

Website development:

• Technical specification writing
• Page prototype and design creation
• Markup and functionality programming

Website functionality:

• Display of promotion information
• Publication of winner lists
• Adaptability and user-friendly interface

Result:

• Development time: 2 months
• Visitors during the promotion period: 289,000+
• Project support period after launch: 2 months

Goal:

Creation of a promo website for a joint campaign by OSKELLY and "Кофемания" to increase customer loyalty and engage the audience in cross-promotion.

 

Mechanics:

• When ordering an OSKELLY dessert at "Кофемания", customers received an envelope with a scratch code. To participate, they had to register the code on the website.
• The main prize (61 invitations for a Hermès Kelly bag draw) went to the first participants to register their code. Other prizes (keychains, loyalty points, drinks, promo codes) were distributed randomly.
• After confirming their phone number, the participant saw their winning result.
• Loyalty points were accrued over 12 days.
• Promo codes were issued immediately.
• Winners of the main prize received event details.

Result:
Over three weeks, tens of thousands of users completed registration.
Thousands of prizes were distributed, including:

• "Кофемания" loyalty program points of various denominations.
• OSKELLY brand promo codes for order discounts.
• Refreshing watermelon freshes.
• Stylish branded keychains.
• Invitations to participate in the main prize draw.