Promotional
websites

Goal:

Development of a promotional website for a code-based campaign of the “3 Wishes” sauce brand in Kazakhstan to boost sales and customer loyalty.

 

Mechanics:
The project was built on the PromoBuilding platform with full adaptation for mobile, tablet, and desktop devices.
Supports two languages: Russian and Kazakh.
Key modules implemented:

• Homepage featuring campaign details, winners, product information, and FAQ.
• User personal account with functionality for registration, code upload, and tracking win status.

Result:
During the campaign period:

• Over 323,000 registered users.
• Over 435,000 registered codes.
• The campaign website was visited by more than 1.3 million unique users, with over 2.1 million total visits.

Goal:

Development of an interactive promotional website "Vyazanka" with games and a bonus system to promote products

 

Mechanics:

• A website with six built-in games; users earn points for successful completion: 1 point = 1 ruble on the receipt
• Game mechanics: Battleship, Fruit Ninja, matchstick puzzles, hidden object quiz, detective puzzles
• Registration: participants create an account on the website; administrators manage content and verify receipts
• Participation in the promotion: purchase products during a specific period, upload a receipt (receipts were moderated automatically via the Federal Tax Service API or manually by a moderator)
• Receipt verification: uniqueness, Taxpayer Identification Number (TIN), purchase date, presence of promotional product; if rejected – notification with reason
• Prize draw: grand prize

Result:
• Development time: 2 months
• Units of promotional products sold: 13,000+
• Visitors during the promotion period: 71,000+
• Registered users: 7,000+
• Registered receipts: 10,000+

Goal:

Create a chatbot for the "Magnit" retail chain to run a promotional campaign.

 

Mechanics:

• Chatbot built on the Telegram platform, allowing users to upload receipts either via gallery or by manually entering data.
• Automated receipt moderation implemented, taking into account various conditions and restrictions (e.g., exclusion items or sponsor products).
• Accepted receipts earn users "chances" to participate in the prize draw.
• The bot includes a Personal Account where users can track the number of "chances" earned for each draw period.

Results:

• Increased user engagement through a transparent and accessible system for participating in promotions and draws.
• Seamless integration with the existing Telegram infrastructure.

Objective:

Development of a website to draw attention to Heinz brand promotional campaigns in the "Magnit" and "Pyaterochka" supermarket chains.

 

Mechanics:

Website development:

• Technical specification writing
• Page prototype and design creation
• Markup and functionality programming

Website functionality:

• Display of promotion information
• Publication of winner lists
• Adaptability and user-friendly interface

Result:

• Development time: 2 months
• Visitors during the promotion period: 289,000+
• Project support period after launch: 2 months

Goal:

Development of a promotional website to drive sales through prize draws triggered by product purchases.

 

Mechanics:

Registration:

• Participants create an account on the website.
• Administrators manage content and verify receipts.

Participation in the Campaign:

• Purchase of products during a specified time period.
• Receipt upload: Scanning a QR code / uploading a photo receipt (JPG/PNG, up to 10 MB) / manual entry of data (Fiscal Number, Fiscal Document Number, Fiscal Sign, date, time, amount).

Receipt Verification:

• Validation checks: uniqueness, tax ID (INN), purchase date, presence of promotional items.
• In case of rejection: notification with a specified reason.

Prize Draws:

• Guaranteed prizes: issuance of gift certificates.
• Weekly draws and one grand prize draw.

Result:

• Initial launch timeline: 1 month from confirmation.
• Support period: 2 months.
• Number of registered users: 2,900+.